AMA®

AMA Creative · Waikato, New Zealand

We design, then we
build it. automate it. connect it. film it.

AMA Creative is a small studio that works across the whole stack — strategy, brand and design at one end, websites, data pipelines and automation at the other. One team, no hand-offs, nothing lost in translation.

What we do

Six capabilities, one pipeline.

Most projects touch more than one of these. That's the point — everything we make is built to connect to everything else.

Strategy

Strategy & consulting

Before anything gets designed or built, it needs to be the right thing. We consult to owners, boards and executive teams on digital strategy, technology roadmaps and vendor decisions — evaluating the build-versus-buy question honestly, because we can do both.

We've pitched, presented and delivered at enterprise level, and we're comfortable translating between the boardroom and the build.

  • Digital strategy
  • Board & exec advisory
  • Vendor evaluation
  • Technology roadmaps
Web

Web development

Fast, manageable websites built on modern platforms — designed properly, launched quickly, and handed over with training so your team can make everyday updates without calling us for every comma.

  • Webflow
  • CMS builds
  • Custom JS
  • Cloudflare
Data

Automation & data

The quiet superpower. We connect the systems you already use, pipe the data into one place, and automate the boring parts — reporting, syncing, follow-ups, the spreadsheet someone updates by hand every Monday.

From dashboards for directors to full data pipelines behind the scenes, we build solutions that keep working after we've gone home.

  • n8n
  • PostgreSQL
  • APIs & integrations
  • AI workflows
  • Reporting
Brand

Design & brand

Corporate identities, campaign creative, print, packaging, display ads — we've done it all, and we sweat the details. We work closely with you to capture what your business is actually about, then make it look like it.

  • Identity
  • Print & digital
  • Campaign creative
  • HTML5 ads
EDM

Email & digital marketing

Email done well still outperforms almost everything else. We handle the full loop — strategy, templates, subscriber management and automated campaigns that read like you wrote them yourself, sent while you sleep.

  • Email templates
  • Campaign automation
  • Audience management
Film

Film & photography

Video is the fastest way to make people stop scrolling — and it costs less than you think. Concept, shoot and edit under one roof, plus photographers for everything from product shots to team portraits.

  • Video production
  • Editing & motion
  • Photography
Adam Murray, founder of AMA Creative

About

Hi, I'm Adam.

I'm a designer who learned to build, and a builder who never stopped designing. I've been running AMA Creative from the Waikato since 2013, delivering work for more than 50 clients — from town centres and print agencies to charities, authors and festivals — with a small network of talented collaborators for projects that need more hands.

Alongside the studio, I lead marketing technology for one of the North Island's largest automotive dealership groups, where I recently led the consolidation of 30+ websites into a single 3,000-page platform covering 18 dealerships and 25 global brands — launched in under three months. I also run ticketing, payments and event tech for Festival One, a 5,000-person music festival. I've sat on your side of the table, and I bring that practicality to everything we build.

2013Studio founded
50+Clients served
25Global brands managed

Track record

Selected work.

2023 Ebbett Automotive Consolidated 30+ websites into one 3,000-page Webflow platform for 18 dealerships and 25 brands — 1,000+ vehicle inventory, Algolia faceted search, launched in under three months.
2020 Check Yourself Contact-tracing brand, e-commerce site, check-in database and transactional email service — delivered in 11 days, months before the government's solution.
2020 Coast, Whangaparāoa Feature-rich town centre website for Colliers International, with an interactive map searchable across four levels.
2020 Fuzed — The NZ Print Agency A "loud" website to match an award-winning print shop's bold rebrand, gallery and video showcase included.
2017— Festival One End-to-end event technology for a 5,000-attendee festival — ticketing, cashless payments, event app, Wi-Fi and retail platforms.
2016 Hope Chapel Full rebrand from naming and identity through signage, website and auditorium AV.
2015 ChildFund NZ Rapid-turnaround crisis appeal email campaigns, built to perform on desktop and mobile.
2015 H3 Group — Hamilton City Council Website concept and design for Hamilton's premier event venues, built on a modular block system.

How we work

Small studio.
Full stack.

Big agencies pass your project between departments. We don't have departments. The person who designs your site understands your data; the person who builds your automation understands your brand.

That means quicker turnarounds, more cost-effective builds, and solutions that actually fit together — because they were made to.

Common questions

Straight answers.

What does AMA Creative do?

Six connected capabilities: strategy & consulting, web development, automation & data, design & brand, email & digital marketing, and film & photography. Most projects combine several of these — delivered by one team, so nothing gets lost between departments.

Where are you based, and who do you work with?

The Waikato, New Zealand — and we work with clients nationwide, mostly remotely. Our clients range from owner-operators and charities through to enterprise groups, boards and executive teams.

Do you advise, or do you build?

Both. We consult at board and executive level on digital strategy, roadmaps and vendor decisions, and we design and build hands-on. That combination keeps our advice honest — we only recommend what we know can actually be delivered.

Can you work with our existing systems?

Yes — integration comes first. We connect your existing CRMs, websites, spreadsheets and email platforms with APIs and automation wherever possible, rather than replacing them. We'll only recommend a rebuild when it genuinely pays for itself.

How does a project start?

With an email or a phone call. A short conversation to scope the work, then a clear proposal — usually starting with a small first step, so you can see how we work before committing to more.

Get in touch

Want to know what else we can do? All you have to do is ask.